The Creative
Process of Putting
Juice & Tea
Into A Paper Box

Brand Identity and Packaging

The Brand

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Table of Contents

Memorable Logo

Chapter

01

Brand Aesthetic

Chapter

02

The Packaging

Chapter

03

Memorable Logo

Chapter 1

Initial Concepts

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Digitizing The Mark

Leafruit Logo Process

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Leafruit Logo Process

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Leafruit Logo Process

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Pairing Type

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Filson Pro

Stacked Mark

Leafruit Logo Process

Combination Mark

Leafruit Logo Process

Finding Aesthetic

Chapter 2

lllustration

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The Creative
Process of Putting
Juice & Tea
Into A Paper Box

Brand Identity and Packaging

The Creative
Process of Putting
Juice & Tea
Into A Paper Box

Brand Identity and Packaging